Join our mailing list for the latest news



Justin Time The Rookie

I NOT SORRY is the tale of a young boy that learns to accept who his is, discovering himself further along the way.

Read more… close


Justin Elijah D’Anthony Reid was born in Atlanta, Georgia on March 16, 2001. He was raised in Conyers, Georgia, but would later relocate to Jacksonville, Florida in his early teenage years. The son of Jessica Lott and Reggie Reid and oldest of 5 brothers had a passion for music at a young age. Justin would eventually go on to graduate from the multiple grammy awarded arts school, Douglas Anderson School of the Arts. It was during his senior year of high school that he recorded his first single, Zion, followed by Pineapples and Garden of Eden, which gained over 100,000 plays within the first month. Growing up, Justin had alot of inspiring figures to look up to, but none shined brighter then Michael Jackson. That is, until he discovered Beyonce in his early teens. " My goal is to become the change I want to see not only in the music industry, but the world. God gave me a gift and I intend to use it for his glory."~Justin Reid


  • Ear Candy (Prelude)
  • Snakes In The Grass
  • Mona Lisa
  • Sacrifices
  • Chanel
  • Oh Romeo!
  • Ashy Knees (feat. Ramiah)
  • CoCo Superman (feat. Ms.Jessica)
  • Patrick The Star (feat. Dae'Shawn & Chocolate Drop)
  • Kings Rd
I'm proud my skin it got a big tan, I know grandma is a big fan, she always grabbed my left so I could listen to the right hand!” - Justin Time The Rookie

— Patrick The Star (feat. Dae'Shawn & Chocolate Drop)